![]() Beefeater will be supporting the Russian economy that pays for the murder of Ukrainians. 'Putin is still relentlessly attacking Ukraine and threatening the world. 'What do they think has changed since they stopped exports last year which could possibly justify them going back? It is the first large group we've tracked making a U-turn. Mark Dixon, of the Moral Rating Agency, called for a boycott of the product, saying: 'It is as disgusting as it is ironic to return to Russia while others are still getting out. Meanwhile Russia continues to slaughter Ukrainains. 'Now that stock has run out, they're going straight back in. ![]() Neil Barnett, CEO of intelligence firm Istok, which specialises in central and eastern Europe, added: 'There was no cost to them pulling out in March last year, because they still had inventory in Russia to sell. 'Beefeater's owners should do the right thing, do what so many other companies have done, and stop trading with Russia while it wages war on Ukraine.' 'Quietly reinstating brands like Beefeater and Jameson on their Russia sales page and hoping Ukrainians won't notice the spike in exports to Russia shows the company knows this is indefensible. Regarding the latest scandal involving Beefeater, Nick Martlew, director of the Ukraine Solidarity Project, said today: 'After so much death and suffering, it's appalling that Pernod Ricard seems to think it's OK to profit in Putin's Russia. Paul Smith, which Sir Paul founded in 1970, initially refused to discuss its presence in Russia, but the tycoon performed a U-turn after our Mail reporter confronted him over his trade links there, and the firm 'ceased all supplies' and closed stores in Russia. Last week the company was forced to U-turn on its decision to resume exports of another of its brands, Absolut vodka, after a furious backlash in Sweden. I would hope that Pernod Ricard will stop chasing every penny of profit, do the right thing, and reverse their decision.'īefore the war, Pernod Ricard made about 3 per cent of its annual sales on the Russian market and the company's website still claims it is 'one of the leaders in the Russian premium spirits market'. 'The idea that it is now an appropriate time for Beefeater Gin to appear on Russian supermarket shelves is for the birds. They have since gone on to commit war crimes of the most heinous nature. 'We placed sanctions on Russia because they invaded a sovereign nation with no provocation. ![]() Simon Fell, co-chairman of the all-party parliamentary group on fair business banking, said: 'This is an astonishingly poor decision and will rightly cause huge upset. The company, which markets under the slogan 'Spirit of London', advertises Beefeater on its Russian site and says it has five offices across the country and around 300 employees. 'And to ignore the security interests of Britain and the West simply to increase the money they make for their shareholders deserves condemnation from us all.'Ī spokesman for Pernod Ricard said the firm decided to resume shipping to Russia on a 'limited basis' because pre-existing stock held in the country had now run out. 'To put the profits of their company above the interests of the brave people of Ukraine who continue to battle valiantly for their freedom is immoral.
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